SiteWeave Articles

Publishing articles on article publishing web sites is a good way to promote your web site and also provide some interesting and useful information to visitors. When articles are published they contain a brief biography of the author and contact details - including a link to your web site. This is a one-way link and will therefore help enhance your search engine ranking.

Anyone may copy your articles and republish them and, crucially, must include your biography and contact details, thus adding to the number of one way links.

Recently SiteWeave have published two articles:

• Points to Consider Before Selecting a Web Design Company
• How to Write a Business Web Site

These have been published by

Ezine Articles

• Points to Consider Before Selecting a Web Design Company
• How to Write a Business Web Site

ArticleBlast

• Help Choosing a Web Design Company
• How to Write a Business Web Site

Articlesbase

• Choosing A Web Design Company
• How to write a business web site

These articles have also been submitted to other article publishing web sites and we will publish details about them in a later posting.

Articles around the World

In our last posting on this Blog we reported on the usefulness of articles in promoting your web site. We mentioned that articles published on article web sites are often copied onto other web sites - in the posting we record this happening!

ATLAS TRAILERS
The Atlas Trailers web site: (www.atlastrailers.co.uk) contained an article on the benefits of buying a tipper trailer. This was published on the EzineArticle web site and subsequently was republished on a South African web site!

Article Title: The Benefits of Buying a Tipper Trailer

• The article on the Atlas Trailer web site
  
• The article on the Ezine Articles web site
  
• The article on the Car Towing Blog
  
• The article on a South African web site

EASY ALARMS
The owner of Easy Alarms (www.easyalarms.co.uk) has published several articles about burglar alarms for the home and garden:

Article Title: Types of Alarms

• The article on the Easy Alarms web site
• The article on the Ezine Articles web site
• The article on the Go Articles web site
  

Other Articles published by Easy Alarms:

• An Easy Alarms article on an Indian web site
• An Easy Alarm article on a Blog
• Another easy Alarm article on another Blog

VITALYZ
Vitalyz provide training in exercises for the elderly (www.vitalyz.co.uk) and Tony Duke has written several articles, on of which has been translated into Spanish:

Article Title: Who cares for our carers?

• The article on the Vitalyz web site
• The article on Ezine Articles web site
  
• The article in Spanish

Other Vitalyz Articles:

• Get Fit - Keep Fit - Stay Well!
• Warm Weather Advice: Dehydration - Information and Guidelines

FOUR SOFTWARE
Four Software publish an accounts program "Cash is King" and market it through their web site (www.foursoftware.co.uk).

Article Title: The Importance of Bookkeeping in a Business

• On the Foursoftware web site
• On the Ezine Articles web site
• On the Financial Advisor web site

It is important to remember that these articles, published (and re-published!) on article web sites become a source of inbound links to your web site. Added to your web site they are an opportunity to increase the occurrence of your key words and phrases and can become a valuable source of useful information.

If you haven't written any articles - then we encourage you to begin; if you have written some articles we encourage you to write more!

Articles really do help your web site

As part of any Search Engine Optimisation programme SiteWeave undertake we recommend that the owners of web sites write one or more articles about their business. Articles need to be of a general nature and not mention any company or product names - these, and contact details (email address and web site address) are included in the "Resource Box" which follows the article.

SiteWeave normally suggest that articles are submitted to between three and five article publishing web sites and we will also add the articles to the client's web site.

Articles on your web site can be found by searching Google (see below) and may also be copied and displayed elsewhere on the Internet. Crucially, when article are copied the "Resource Box" is also copied and thus the client's contact details are spread even further afield.

Articles added to the client's web site provide useful, informative and authoritative content which visitors to the web site will recommend to others and also return to read themselves. Of particular use are articles that provide advice on buying or choosing a product or service.

In addition the articles provide an opportunity to add more key words, thus raising the profile of the web site.

Here are some examples taken from among SiteWeave clients (please note that these searches were undertaken in early December 2008 and will change with time):

English Fireplaces (www.englishfireplaces.co.uk)

• Article Title: Choosing a Fireplace
• Google Search term: fireplace advice
• Pages Found: 850,000
• English Fireplaces web site: Found at Position 4 on Page 1
• Google Link: Click Here
• Read the Article on the web site: Choosing a Fireplace

Atlas Trailers (www.atlastrailers.co.uk)

• Article Title: The Benefits of Buying a Tipper Trailer
• Google Search term: buying a tipper trailer
• Pages Found: 41,200
• Atlas Trailers web site: Found at Position 2 on Page 1
• Google Search: Click Here
• Read the Article on the web site: The Benefits of Buying a Tipper Trailer

Velux Loft Blinds (www.loftblinds.co.uk)

• Article Title: Factors to consider when choosing Velux blinds
• Google Search term: choosing blinds
• Pages Found: 44,000
• Loft Blinds web site: Found at Position 8 on Page 1
• Google Search: Click Here
• Read the Article on the web site: Factors to consider when choosing Velux blinds

Easy Alarms (www.easyalarms.co.uk)

• Article Title: Preventing Crime in the Garden
• Google Search term: preventing garden crime
• Pages Found: 429,000
• Easy Alarms web site: Found at Position 4 on Page 1:
• Google Search: Click Here
• Read the Article on the web site: Preventing Crime in the Garden

A couple of points to notice:

• These articles are aimed at helping people: Choosing... Buying... Factors to consider...
• The titles are carefully chosen to match probable search terms

Everyone has a useful body of knowledge about their product or service - it doesn't take much to write it up as an article (or two, or three...) and we ask you to seriously consider writing some articles that SiteWeave can promote.

For more information visit the SiteWeave web site and read more about writing articles.

Writing Articles to Promote Your Web Site - Article 1: Why you should do it

There are many ways to promote you web site in order to enhance its search engine ranking; among these one of the most effective is writing and publishing articles.

Article can be published in two ways:

• Added to your web site
• Published on the Internet using one or more well established article publication web sites.

Sometimes you will add the articles to your web site and publish them on the Internet; sometimes you’ll only publish them on the Internet. Sometimes you’ll place exactly the same article on the web site and Internet; sometimes you’ll make subtle changes – it’s up to you.

On your web site, articles provide more content (which Google likes) which contain key words (which search engines will find). They can also provide useful information that visitors will return to read, and may recommend to their friends – your site can become an authority on topics closely related to the services you provide and/or the products you sell.

Published on article web sites, your articles will provide emails links to your company and links to your web site.

Articles can provide a win-win situation.

When we suggest writing articles most people tell us:

I don’t know what to write about!

But you do! You almost certainly take for granted the knowledge you have relating to your business/industry.

• Do you know what powder coating involves, how it’s done or how it evolved?
• Do you know more about how to keep tropical fish than your neighbour – or how to decide which size tank to use, how to filter the water and what lights to use?
• Do you know how badminton racquets are made and restrung; do you know what it’s like to work behind the scenes at the
• Olympics?
• Do you know what CNC stands for – and means? What is a demand valve? What do heat exchangers exchange?
• What is Organisational Consultancy, what are NVQs and how does my organisation become Investors in People?

These – and may other questions – can be answered by one or more of our clients: YOU! You have the knowledge and if you areprepared to invest the time and effort you can write not one, but whole series of articles that can be added to your web site and/or publish on the Internet.

What are you waiting for - get writing! But see article two first!

Writing Articles to Promote Your Web Site - Article 2: How to do it

Your articles should be written in a general way - don't directly promote your product or service in the body of the article, you can add contact details in the article Resource Box (see below). Make the article a useful, informative piece of text - if you provide enough authoritive content then the articles on your web site will make your web site a source of reliable, useful information that people will recommend to their friends and thus increase the number of visits to your site.

The structure of any article written for your own web site is up to you, but be sure to include your key words and phrases - without over-doing it! On your own web site you can openly promote your products and services.

And talking of your web site - take a careful look at it - are there pages on your web site that, with a bit of tweaking, could be made into articles? This may also apply to PDFs that you make available from your web site - don't overlook your current assets!

When writing for publication on article web site you need to create or supply the following components, though not all article web sites will employ them:

• A title for your web site: make it short, snappy and attractive!
• A list of key words and phrases that relate to the article only, nit to your whole web site
• A brief summary of the article: a couple of sentances will be enough and try not to just copy out the first paragraph!
• The article: aim for at least 250 words, though some article web sites require at least 500 words. The maximum length is usually 2000 words, but if you've written that many words you should consider splitting the article into two or more articles!
• A Resource Box: this should contain a brief biography of the author - a couple of sentances is enough - and contact details: your web site address and an email address. These will normally be "live" links to your site
• A photograph: not compulsory, but it's nice for readers to see the person who wrote the site and it makes the article more human.

When you've done all that check it very carefully then submit it to your chosen article web site or get your webmaster to do it for you, making sure that you are acknowledged as the author, and get them to add it to your web site too.

What are you waiting for - get writing!

If you'd like help with writing and publishing articles contact John S at SiteWeave