In an interesting piece of research by YouGov of more than two thousand internet users it was found that a British user is six times more likely to choose a .uk rather than .com address when looking for information via an Internet search engine.
62% believe a .uk suggests a company is local or more relevant than a .com with 72% saying they would visit a .uk address first while only 5% said they would try a .com site first.
A third (32%) of people believe that it is important for international companies to have local domain names in order to attract local customers.
At SiteWeave we recommend that clients register .co.uk or .org.uk domain names as their primary domain, with a .com registration to prevent anyone else from exploiting the success of the domain name at some future time.
Source: Kingsmead Interactive