Friday 24 October 2008

Cash is King: a Search Engine Optimisation Success Story

SiteWeave were asked by Alan Butler of Four Software to undertake a programme of search engine optimisation (SEO) work on his web site : www.foursoftware.co.uk from which visitors may purchase their bookkeeping program Cash is King.

One of the key phrases Alan wanted to promote was bookkeeping software, but a search of the Internet revealed that there were three different ways of spelling bookkeeping:
  • bookkeeping
  • book keeping
  • bookeeping
It was also apparent that people were searching for all three spellings since Google yielded the following number of pages when searched on these three terms on the 24 October 2008:
  • bookkeeping software ....... 39,400
  • book keeping software .... 226,000
  • bookeeping software ....... 251,000

SiteWeave conducted a search engine optimisation programme using all three terms, with great success as the following figures show:


Numbers in red are on Page 1 of Google - SiteWeave's target!

The optimisation of this web site is just one of many examples of SEO work undertaken by SiteWeave - you can see more by visiting the SiteWeave Search Engine Optimisation page on the SiteWeave web site. This page features SiteWeave clients's web sites that can be found on Page 1 of Google using five different search terms.

If you would like SiteWeave to conduct search a engine optimisation programme on your web site please email John Studd at SiteWeave or ring 02392 753 289.

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