Thursday 4 December 2008

Articles really do help your web site

As part of any Search Engine Optimisation programme SiteWeave undertake we recommend that the owners of web sites write one or more articles about their business. Articles need to be of a general nature and not mention any company or product names - these, and contact details (email address and web site address) are included in the "Resource Box" which follows the article.

SiteWeave normally suggest that articles are submitted to between three and five article publishing web sites and we will also add the articles to the client's web site.

Articles on your web site can be found by searching Google (see below) and may also be copied and displayed elsewhere on the Internet. Crucially, when article are copied the "Resource Box" is also copied and thus the client's contact details are spread even further afield.

Articles added to the client's web site provide useful, informative and authoritative content which visitors to the web site will recommend to others and also return to read themselves. Of particular use are articles that provide advice on buying or choosing a product or service.

In addition the articles provide an opportunity to add more key words, thus raising the profile of the web site.

Here are some examples taken from among SiteWeave clients (please note that these searches were undertaken in early December 2008 and will change with time):

English Fireplaces (www.englishfireplaces.co.uk)
  • Article Title: Choosing a Fireplace
  • Google Search term: fireplace advice
  • Pages Found: 850,000
  • English Fireplaces web site: Found at Position 4 on Page 1
  • Google Link: Click Here
  • Read the Article on the web site: Choosing a Fireplace
Atlas Trailers (www.atlastrailers.co.uk)
  • Article Title: The Benefits of Buying a Tipper Trailer
  • Google Search term: buying a tipper trailer
  • Pages Found: 41,200
  • Atlas Trailers web site: Found at Position 2 on Page 1
  • Google Search: Click Here
  • Read the Article on the web site: The Benefits of Buying a Tipper Trailer
Velux Loft Blinds (www.loftblinds.co.uk)

Easy Alarms (www.easyalarms.co.uk)
  • Article Title: Preventing Crime in the Garden
  • Google Search term: preventing garden crime
  • Pages Found: 429,000
  • Easy Alarms web site: Found at Position 4 on Page 1:
  • Google Search: Click Here
  • Read the Article on the web site: Preventing Crime in the Garden
A couple of points to notice:
  • These articles are aimed at helping people: Choosing... Buying... Factors to consider...
  • The titles are carefully chosen to match probable search terms
Everyone has a useful body of knowledge about their product or service - it doesn't take much to write it up as an article (or two, or three...) and we ask you to seriously consider writing some articles that SiteWeave can promote.

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